Whysebird
Wise choice for yourself, the planet & your business
News | the annual Report of Whysebird (Year 01) is available now!
Download the annual report by clicking on the image here ->
The impact
Have you noticed the impact of the fashion industry on our planet?
CO2 Gaz & Air Pollution
1,2 Billion
tons of greenhouse gases are generated by
the fashion industry each year. 10% emissions globally
Drinking water
4%
of world's drinking water is used to produced our clothes.
Chemicals
26%
Pesticides sold in the world are for cultivation of cotton!
92 Million tons
Of textile waste is created annually from the fashion industry.
Waste
THE OPPORTUNITY
Raw material is the key!
You can make the biggest environmental impact on your complex supply chain by focusing on procuring and developing the right raw materials and alternative ones.
You can work on reducing water consumption, use of chemicals such as pesticides, stop cruel practices on animals and reduce your GHG's emissions by more than 50%!
Your
solution
1
Define your Roadmap & Strategy
Where do you start from and what is your vision? You get clarity on the regulations and global initiatives so you are able to develop your brand commitment . You can measure and publish your progress.
2
Source responsible materials
You understand better material standards, certifications and labels available on the market that apply to your raw materials (fibers, leather, down) and the existing alternatives. You provide data to prove your environmental claims and reduce green washing. You are a credible brand!
Bring transparency & traceability
Your consumer will not buy a good product from a "bad"brand! Develop a more transparent supply chain and use new tools available on the market to link your raw materials to your products in store. You make sure you have also procured the right materials from the right region and quality. You are trusted by your clients!
3
.jpg)
Engage your team
You raise awareness across your team internally and in your supply chain. You develop a sense of purpose and accountability which will foster collaboration and break silos. You will have access to premium training materials (online and face to face). The key is to engage your audience on the importance of raw materials and their impact.
4
5
Push for chemical performance
Chemicals are everywhere and your customer expects you deal with them. Not easy to communicate on such a touchy subject. You are part of the right working group on reducing your chemical impact with industry peers. You ensure every steps of productions are safe for the environment (air emission and water pollution) and the workers from the cotton fields & farms until your retail stores.
New PODCAST COLLAB!
Must by Whysebird, the podcast that makes things simple and meaningful to you!
If you want to learn more about fashion and personal development, that podcast is for you!
Check out this podcast and chat I had with Chidubem on the fashion industry's journey towards being circular and sustainable.
The topic is about how are luxury fashion houses embracing the circular economy (or not).
Podcasts
