Make an impact for the planet
Whysebird works to eleminate greenwashing in the industry
Average decline of global wildlife
populations from 1970 -2018
SOURCE WWF REPORT, 2022
GHGs emissions are at raw materials
& products level
SOURCE TE DATA LUXURY BRANDS, 2022
A quarter of sustainability claims
are either exaggerated, deceptive or false
SOURCE EU COMMISION, 2021
how we can help you
Expertise on lower impact materials and circular economy, we train your team members and help you source better raw materials. We assess your blind spots and propose strategies (white paper with cost impact). Advise on hot topics such as traceability, transparency, end of life, dead stocks. connect you to peer brands to develop cross organisations projects.
is the key!
You can make the biggest environmental impact on your complex supply chain by focusing on procuring and developing the right raw materials and alternative ones.
You can work on reducing water consumption, use of chemicals such as pesticides, stop cruel practices on animals and reduce your GHG's emissions by more than 50%!
Define a roadmap & strategy
Where do you start from and what is your vision? You get clarity on the regulations and global initiatives so you are able to develop your brand commitment . You can measure and publish your progress.
Source responsible materials
You understand better material standards, certifications and labels available on the market that apply to your raw materials (fibers, leather, down) and the existing alternatives. You provide data to prove your environmental claims and reduce green washing. You are a credible brand!
Bring more transparency
Your consumer will not buy a good product from a "bad"brand! Develop a more transparent supply chain and use new tools available on the market to link your raw materials to your products in store. You make sure you have also procured the right materials from the right region and quality. You are trusted by your clients!